Tag Archives: management

Vision + Execution = Greatness

Vision is core to good leadership, and the best management. It is the essence of successful programs, the heart of effective transformation and the engine of innovation.

It is also what teams want from their leaders. James Kouzes and Barry Posner once wrote in the Harvard Business Review:

 “Being forward-looking—envisioning exciting possibilities and enlisting others in a shared view of the future—is the attribute that most distinguishes leaders from non-leaders. We know this because we asked followers.”

The Kennedy Commitment

One of my favourite examples of how an extraordinary vision can become reality is when Kennedy promised the world, before the US had even fifteen minutes of manned spaceflight experience:  “I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him safely to the Earth.”
The Kennedy vision is truly remarkable because it was achieved, in full. The simple promise was turned to powerful reality by the leadership, intense focus and personal commitment of 400,000 people at peak.

Vision + Execution = Greatness

So, for me the essence of real leadership is precisely this combining of vision with the ability to execute. Another leadership thinker, Warren Bennis, once said:  “Leadership is the capacity to translate vision into reality.”
This is not straightforward. Many of us will have seen corporate vision or strategy documents that are strong on the Promised Land, but not the hardships and challenges of the journey to get there. Many good ideas come to grief on the cold, sharp-edged rocks of delivery.

Example: The Global Delivery Network

My own most intense experience of combining big vision and successful execution comes from building the Accenture Global Delivery Network, and, within that, its Indian Delivery Centres. Today, the company is one of the dominant players in India-based and global delivery of technology services. In hindsight, the journey seems inevitable, almost a slam-dunk. But it wasn’t always like this.We started practical work with a small core team of India leaders, Brits and Americans in late 2000, at the request of the charismatic, global head of Financial Services. He felt the intensity of coming global competition, and had the vision to take action.

This core team would become true masters of delivery and client service. They would achieve extraordinary things in their careers. (And to give credit were it is due, we were also strongly supported by experienced leaders in the US and Spain, reflecting the already global personality of the company. They would give us resources and counsel.)

Meeting in Mumbai

The initiative and initial investment was based on creation of an initial team of just 200 people. There are now 100,000s of people in the firm’s global delivery network. At the time that would have seemed to many the purest fantasy, although some of us had a glimmer of what might be possible. However, we were starting with a small step.
By the summer of 2001 had two clients and the 200 seats in the India city of Mumbai, only partially filled with people. Our initial task was getting close to completion. But we knew that our responsibility was much greater, and it was time to plan the next stage.
So in a meeting room in Mumbai, lit brightly by sunlight, we discussed want we wanted to achieve. We needed an aspirational vision but it needed to be practical, based on specific goals and achievements that we could easily communicate.

Vision on a Whiteboard

At the end of our discussion, I drew a whiteboard diagram to summarize and took a photo for future reference. I felt that it would be important, at least as a personal memento. In fact, it would years later be published in a celebration of the Indian team’s success. Although it was formalised and turned into detailed, properly costed plans, our simple whiteboard summary turned out to be a foundation stone.
The essence of this vision was what we needed to do to catalyse growth. Unlike typical start-ups, we were blessed with a vast and impressive existing channel. We needed scale and momentum, coupled with our first core offerings. We had to convince our salesforce and then our real clients we were credible in a new market. I had an instinct that once we passed that test of credibility, our growth rates would look exponential. And so it was to be. But first we had to get started.
So, the top half of the whiteboard looked like the following. (Our financial year ran from September to August, so Q1 of FY2002 starts in September 2001).
 Slide1-001

Simple Targets

This wasn’t a conventional vision or strategy. It was stripped down to a bare minimum of supply-side metrics. But it would serve its purpose. It covered the following:
  • CMM targets that refered to the 5-level Capability Maturity Model from the Software Engineering Institute located at Carnegie Mellon University. This aims to measure the quality of software delivery processes. The true value of CMM – and its descendents like CMMi – is subject to debate. However, it does require a rigorous focus on process and quality, and was essential to competing in this new market. We had to reach the highest levels of the model fast. These targets would soon evolve into a much more profound focus on offerings and industrialisation.
  • Most importantly, the diagram showed the headcount growth we wanted to achieve in the next two years – headcount would be a vital and simple metric of our progress. The goals we put down – given we were starting from scratch – were tough. We would have to keep the people we hired busy, engaged and chargeable. We were in essence already anticipating an exponential growth curve.
  • The diagram also shows our intent to move into three cities as part of building a platform for growth. Getting support for this rapid geographic expansion would not be easy, but it would provide flexibility and scalability. In fact we opened in 2002 in Bangalore, followed by Hyderabad a little later. Bangalore was destined to become a true global hub.

Building a Team

The second half of the board contained another diagram that I have also recreated below. It shows something else we realised very early on. We need a focus on building a team for the future, not simply a collection of new resources, but a group of people – a real team – who shared a strong sense of culture and common cause. Slide2-001

Communicating the Vision

We now had goals that were hard to achieve, but inspirational for our core team, easy to measure and simple to communicate. This was also fundamental. As PeterDrucker once said: “Leadership is lifting a person’s vision to high sights, the raising of a person’s performance to a higher standard, the building of a personality beyond its normal limitations.” We needed to be able to straightforwardly tell our story and our intent to a team freshly hired, and get them to become leaders in a  long journey of transformation. We used our whiteboard goals as the anchor for that process.

Start-Up Days

Work started very practically, with the joys and stresses of any good start-up. One of team – who was destined to become a much respected Senior Managing Director – help dig the cable trenches in the tarmac outside the main building. We built our first big client meeting room the day before our first big client meeting. Recruiting was hard at first. Really hard. We hadn’t built our brand in the relevant technology talent pools. We did have a thriving local consulting practice. However, we were unknown to the people we needed for tech work. The vision helped. So did phone calls and events with candidates, their parents and families to show our intent, and the possibilities ahead. Our India leaders worked hard to sell our story, and with passion. Good people began to join us.

A Key Test

Then came a moment that I have written about before, but remains a pivot point of this slice of history. We had reached 500 people, and acquired more space. Overall, with a little difficultly, we had balanced demand and supply effectively. Our HR team had made a brilliant start. Now demand for people was increasing. We were beginning to see supply challenges. It was the start of the exponential growth curve I had expected, hoped for and feared, just a little. I asked our talented local leaders this: Although, it has taken eighteen months to grow to 500 peoplewe need to hire 500 people in the next five weeks. Can you do it? Those who have built and worked in start-ups know how hard an ask this was. And what the mood of that meeting, when a world of pain and hard work was opening up before us? It was tremendous – full of energy and laughter. They had a can-do, will-do attitude”  and were committed to the vision. They went for it. We hired many HR contractors, and arranged for virtual interviews across the globe. We created a large war room with white boards to record real-time status. And then we held interviews, thousands of times. By the end of the period they had made 526 offers to good candidates. This was a break through moment. The India team went to trounce all the targets in the initial strategy. They had a vision, they had executed well.  When we found a rare moment to reflect, we all felt we had shared in a period of great accomplishment.

Evolving the Vision

After that we adapted the vision and strategy on a six-monthly basis. It become a regular part of our process, both in India and globally. We looked ahead at our business challenges and opportunities, at what innovations were possible and what offerings would drive growth. We worked on horizons of now (immediate issues), three months, 12 months and 3-5 years. As a result, we drove higher levels of industrialisation, delivery innovation and accountability. We added a strong focus on business and industry skills. We opened in seven cities, and introduced ways of dealing with huge scale. We introduced offshore approaches to consulting and systems integration, beyond the normal outsourcing focus of global delivery. Throughout the focus remained on vision and execution.

Looking to the Future

What of the future? Global delivery models are now part of the fabric of IT services.  They are standard, and expected. However, as always, there is new opportunity on the horizon. This is not so much from fashionable digital business models. These are important,  but even more important is the systematic underlying change from an old world of devices and systems to a new universe of services and infinite sharing in the cloud. Agility becomes possible at scale in ways it never has before, and our connection with technology will be completely transformed. So, there is still plenty of scope for leadership that combines ambitious vision, and successful execution. There are still histories to be made.

Keith Haviland

Keith Haviland is a business and technology leader, with a special focus on how to combine big vision and practical execution at the very largest scale, and how new technologies will reshape tech services. He is a Former Partner and Global Senior Managing Director at Accenture, and founder of Accenture’s Global Delivery Network.  Published author and active film producer, including Last Man on the Moon. Advisor/investor for web and cloud-based start-ups.

Stewardship: A Fundamental Part of Good Leadership

“The price of greatness is responsibility.”– Winston Churchill

Meetings in Hollywood and London

The meeting was over drinks in the Roosevelt Hotel in Hollywood. It was with an old friend who I had worked for in the late 1980s. He was then leading a technology start-up in London, specialising in UNIX and Open Systems. The company was a true prototype for the eCommerce and Digital start-up waves of the 21st Century. It was tech-savvy, youthful, ambitious and diverse. It had energy and pzazz.

It became a business success, and was sold in 1990. It was also a cultural success. People liked working there. Even today in 2015 there are occasional re-unions of the core team.

My friend had then moved to LA to try his luck in the world of film. Again he had successful, and now lives in a Spanish style villa in the Hollywood Hills.

We spoke about his plans, and mine. It wasn’t long before I realized that, although I hadn’t worked with him for twenty years or so, he wanted me to develop and be successful. He still felt his old loyalty to his previous team.

Cut to another scene. It is a few weeks later. I am having lunch in London with another old friend, someone I have worked for a little more recently. He had been a respected leader in both commerce and public service. Again, I felt that same sense of support, and quiet, steady belief. Here was someone who wanted others to succeed almost as a natural reflex.

Stewardship

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This led me to reflecting on what I think is one of the most essential qualities of good leaders: stewardship.

One of my alma maters is Accenture, a company who organize people on a global scale. It has a set of simple core values intended to help define its culture. To paraphrase, these include: integrity; respect for people as individuals; a focus on acting as a team; excellence and, above all, prioritizing client service.

And as an instruction to leaders, this set of values also includes the word stewardship – which means a focus on the greater good, thinking of the future, and the development of the people around you. It has been a fundamental element of that company’s long history, arising from its origins as a partnership.

Over the years, and across companies, I have had the privilege to work with many good leaders, and the best naturally adopt a stewardship style. They care about the future of both their business and their team with a natural grace and enthusiasm. Above all, they think about the motivations, development and careers of the people who work for them.

This does not need to be at the expense of being able to make tough calls. Indeed some of the best stewards are also courageous. One leader who worked for me in building the Accenture Global Delivery Network was a red-blooded operator – able to direct without hestitation, and do the hard things at scale. He is one of the masters of delivery it has my privilege to work with.  However, he also ensured that the bi-annual performance management process of a large group of people was undertaken with a huge amount of care, professionalism and objectivity. The views of his own leadership team were fully taken into account, and balanced. When it mattered, he acted as a steward. It impressed me, and a great many others, enormously.

Aspects of Stewardship

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There economic models of stewardship cultures in enterprises, and a whole literature on “servant leadership.” However, what follows is my personal definition of major attributes of stewardship, written as advice for leaders and potential leaders.

  • A combination of strong values and an inspiring vision, communicated well. The vision is essential for setting a direction. It should be adaptable, but stable enough to allow consistent execution. The values will enable you to handle change, and trouble, and create the foundations of the culture you aim to build.
  • Loyalty. By this, I mean the loyalty of leaders to their teams. Great teams can be created when people know you “have their back”, that what you say is what you mean, and you want them as individuals to progress and prosper. Loyalty is something best returned, rather than exhorted or demanded.
  • Courage. It is important to have the skills to deal with challenges and failures in a positive way. This can mean being simple and direct about bad news, or poor performance. Truth is at the heart of delivery and learning. Courage can also mean a leader constructively standing up to his own boss when poor decisions are being made – since even great people will make poor calls.
  • A relentless focus on recognition. People thrive when their achievements or hard-work are celebrated. It is a core part of what most individuals will want out of their career. And sometimes a simple thank you is plenty enough. It still amazes me how many of those in management positions don’t recognize the value of this kind of simple engagement. As with loyalty, give credit, and you earn it back.
  • An unyielding emphasis on development. If you want long-term growth, you need to develop your team, and build a flexible leadership bench for the future. You need to worry about the progress of each individual, and what skills or encouragement they each need to succeed. This is much broader than succession planning, which often has a narrow, static focus. Indeed, when a company starts treating its middle management as an economic issue that is ultimately a failure of top leadership and their stewardship foresight.
  • Forward thinking. The job of a leader is to make sure future challenges are anticipated, offerings are adapted to changing markets, and structures flex with growth. As I was building the Accenture Global Delivery Network, I made myself think frequently about horizons of 3 months, 12 months and five years. It worked well, during a long and exhilarating period of quasi-exponential growth.
  • Providing an environment in which good can be done. When I started working with people in India, the Philippines and other developing countries, I was very struck by the intense enthusiasm for supporting local communities, and for giving something back. It was humbling, and inspirational. This taught me the importance of making sure a sense of the common good was part of the cultural fabric. Such a culture will start many experiments in achieving excellence in client-service, improvements in training, initiatives in diversity, and action to help the community and environment. And some of these experiments will work.

Benefits

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What are the benefits of stewardship?

It creates the kind of positive culture where teams want to deliver excellence in client service, and continuous improvement. It enables long-term growth because you naturally create a bench of leaders able to take your place. It creates an almost unconscious loyalty, with high levels of engagement, and lower levels of attrition. And your future leaders will develop their own sense of stewardship.

It creates open channels of communication, because people work in an atmosphere of trust. It can make a real impact on local communities through an effective corporate social responsibility program. In the end you can create a place where people aspire to work, to serve and progress.

Conversely, toxic leaders who are interested in personal position first and foremost will often do a great deal of damage, and can leave ineffective teams behind them. And even formerly respected leaders who break a bond of trust can see the morale and performance of their teams drop dramatically.

However, the final message is an immensely positive one. Stewardship cultures feel right. They also are right – bringing great benefits in culture and client-service. Above all, they bring the ability to grow, at scale and in the long-term, in a dynamic and changing world.

Keith Haviland

Keith Haviland is a business and technology leader, with a special focus on how to combine big vision and practical execution at the very largest scale, and how new technologies will reshape tech services. He is a Former Partner and Global Senior Managing Director at Accenture, and founder of Accenture’s Global Delivery Network.

Published author and active film producer, including Last Man on the Moon. Advisor/investor for web and cloud-based start-ups.

 

 

Writings from Keith Haviland